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A letter from the founders

AI makes building fast.
We make building right.

Josef & Allison, Founders · August 2026

Dear reader,

Every tool your teams use tracks what they do. None of them tell you whether it mattered. We built Performalise because we kept watching good teams find that out too late.

We have both spent our careers inside product and technology organisations, Allison coaching critical digital programmes for government and finance, Josef running strategy at BMW and advising financial services leaders at Gartner. Different worlds. The same review meeting, over and over: velocity up, burndown perfect, every metric green. Three weeks later the product misses. Why didn't we know sooner?

The uncomfortable answer is that someone always did. The people closest to the work saw it coming. The signal existed. It just dissolved somewhere between the standup and the boardroom.

Allison
Allison
Former Gartner Director · UK Gov Solutions · Former Financial Times, Finance & Government EMEA
Spend enough time coaching inside critical digital programmes and you stop being surprised by failure. You start being frustrated by how predictable it is. The failure mode was never the people. It was the absence of a system that could carry their knowledge to the people who needed to hear it.
Josef
Josef
Former BMW Head of Strategy · Former Gartner VP Financial Services, Central Europe
On a motorcycle, you turn left by pushing the handlebar right. Feels completely wrong. Works every time. The teams that improved fastest weren't the ones who pushed harder, they were the ones who paused long enough to feel where they actually were. Those pauses take courage, and they take data. Most teams had neither.

So here is what Performalise is, in one sentence.

Performalise is a tool that tells you which of your teams' work actually moves your product forward and coaches them to stay aligned with goals.

Everything else is mechanism. It plugs into wherever your teams already work and reads what they actually say and do, in standups, tickets, commits and deploys, instead of what someone typed into a status field afterwards. Every goal maps back to a company objective, so work that doesn't deliver becomes obvious in week one, not at the release when you've already paid for it. Yesterday the team committed to X; today your coach saw they shipped Y. That gap, said versus did, is the number every manager wants and no dashboard can give them. Coaching stays with the team, through Hans or Lotte. Only drift from the goal, and the blockers a team cannot clear itself, travel up to you.

We think this matters more now, not less.

AI has made it cheaper than ever to build software. Building the wrong thing is still the most expensive mistake in Product Development. We're building a world where good teams never spend months drifting before they see the truth.

A warning, because we would rather say it now than after a sprint. Performalise is not for everyone. If you want individual productivity scores, we measure patterns, not people, and we will not build them. If you want a dashboard and no coach, you would be paying for reports. If you measure success in story points and tickets rather than in what customers use, the signal will keep disagreeing with your scoreboard. The full list is on our pricing page, and we mean every line.

If none of that applies to you, we would love to show you what your own teams' signal looks like. Thirty minutes, your tools, your data.

Josef and AllisonFounders, Performalise

P.S. Ask the teams first. If they don't want coaching, don't buy this. If they do, we promise it will feel like a senior coach who reads the room, not a report that reads the tickets.

The questions your teams are asking
Three roles. One worry each.
Agile Coach
"Will AI replace coaches? Or can I use it to multiply my impact across teams I could never reach before?"
→ Performalise makes AI your amplifier, not your replacement.
Product Leader
"AI can generate PRDs in seconds. But who ensures we're building the right thing? That still needs a human with the right intelligence."
→ Performalise gives you the evidence to back every decision.
Senior Exec
"My teams are moving faster with AI. But are they actually getting better? Or just faster at building the wrong thing?"
→ Performalise makes that question answerable, with a number.
How we think
Six principles that shape
everything we build.
01
Intelligence, not just data
We don't surface numbers. We surface signals, the specific thing a leader needs to act on right now, before it becomes a problem. Data is raw material. Intelligence is what you do with it.
02
AI amplifies humans, it doesn't replace them
Hans and Lotte handle the signal-spotting, the preparation, and the documentation. Human coaches, Product Leaders, and executives make the judgements that matter. That division of labour is intentional and permanent.
03
In the flow, not on top of it
Performalise works within how teams already operate, Jira, Azure DevOps, Linear, Agile Events, sprints. No new process. No extra meetings. Intelligence embedded in the work itself.
04
Improvement should compound
One-off coaching creates one-off results. Systems create compounding improvement. Every sprint's data makes the next sprint's coaching smarter, permanently, automatically, at scale.
05
Specificity over vagueness
We use real numbers (33% more successful sprints). We name real roles (Scrum Master, CPO). We describe real moments. Vague value propositions are for tools that don't have evidence. We have evidence.
06
Trust is earned through visibility
We believe leaders make better decisions when they have better signals. Performalise doesn't create bureaucracy or surveillance, it creates the transparency that builds genuine team trust.

Across aggregated customer engagements, 2024–2025: 33% more successful sprints and +45% stakeholder satisfaction.

Methodology available on request.

Trusted by
Product teams who needed more
than another dashboard.

Performalise is used by coaches, product leaders, and executives at some of the world's most demanding organisations.

What teams say
From the people doing the work.
The leadership team finally stopped asking 'when will it be done?' and started asking 'what should we prioritise next?' That shift changed everything.
DW
Damon W.
Engineering Director
I've used every agile tool on the market. Performalise is the first one that actually helps coaches coach, instead of just generating reports nobody reads.
ET
Elisa T.
Agile Lead
Product-engineering alignment used to take weeks of meetings. Now it happens in real time because everyone sees the same data.
MF
Mark F.
SVP Product
Talk to us

We'd love to show you
what Performalise does
for teams like yours.

30 minutes. We connect to your tools, show you the signals that are already in your data, and explain exactly how the platform would work for your organisation.

Ask Lotte anything about Performalise
Lotte

Your teams already know what’s blocking them. Want to hear it sooner?

Lotte
Your Performalise guide