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The Performalise Alliance

You already transform teams.
Now make it last.

The best coaches don't just improve teams, they leave behind systems that keep improving. The Alliance gives you two ways to build on that: introduce Performalise to a client, or deliver alongside us.

Apply to join the Alliance See the two ways in
The coaching dilemma

Your impact shouldn't have an expiry date

You've spent months building better habits, healthier retros, sharper planning. Then the engagement ends. Six months later, teams have drifted back to old patterns. Not because the coaching was bad, but because there was no system to sustain it.

Performalise changes that. It's an AI-powered Product Development Intelligence platform that embeds continuous coaching, real-time signals, and team voice into every sprint. Think of it as a system that reinforces the habits you built, 24/7, across every team, long after you've moved on.

When you introduce Performalise to a client, you're not selling software. You're giving your teams the best possible chance of sustaining the transformation you started.
Two ways in

One alliance. Two ways to partner.

Every partnership starts the same way: you believe a client's teams would genuinely benefit. What happens next is up to you.

Referral partner

Open a door.

You make a warm introduction. We run the demo, the evaluation, and the onboarding. When your client comes on board, you earn a recurring share of the first-year revenue.

  • Terms agreed in writing, before your first introduction
  • Paid on collected revenue, no caps
  • You always know where your introduction stands
Apply as a referral partner →
Consulting partner

Deliver with us.

You coach the rollout and keep the services revenue. We bring the platform, and Hans and Lotte carry your practices into every sprint you can't attend.

  • Complimentary full access for your own practice
  • Partner directory listing, co-marketing when it fits
  • A direct line to the founder, not a partner portal
Apply as a consulting partner →
How it works

Three steps. Zero admin.

You make the introduction. We handle everything else, the demo, the onboarding, the support. Your only job is to connect us with someone who'd benefit.

1
Your move

Introduce

You know which of your clients would benefit. Make a warm introduction, an email, a mention in a conversation, or connect us directly. Whatever feels natural.

2
Our move

We demonstrate

Our team takes it from here. We show your client how Performalise fits their teams, answer their questions, and handle the entire evaluation process.

3
Your reward

You earn

When your client comes on board, you earn a recurring share of the first-year revenue, agreed in writing before you ever make the introduction. And you always know where things stand.

Why this matters now

The gap you leave behind is measurable.

McKinsey studied 440 large enterprises and found that the companies that excel at software delivery grew revenue four to five times faster and ran 20% higher operating margins. The strongest levers were not tools: working practices, culture, and product management. Exactly what your coaching builds. Exactly what fades first when you leave.

4–5×
faster revenue growth for companies that excel at software deliveryMcKinsey & Company, Developer Velocity, 2020
+20%
higher operating margins in that same top quartileMcKinsey & Company, Developer Velocity, 2020
30%
faster time to market for Performalise usersAggregated customer engagements, 2024–2025
Two identical product bets · time to value
scope remaining to value release with Performalise without value delivered unplanned work keeps adding scope Coach · drift caught in the standup 4 months earlier month 1 month 3 month 5 month 7 month 9

Same product bet, same team pace. The grey line keeps absorbing unplanned scope and delivers value at month 9. The teal line is the same bet with your coach catching drift in the standups where it starts: value ships at month 5. Based on aggregated customer engagements, 2024–2025. Methodology available on request.

This isn't sales

What you're not signing up for

We know that recommending tools can feel uncomfortable. So let's be clear about what this programme does not involve.

No sales targets. Recommend one client or twenty. There's no quota, no pressure, no performance reviews.

No contracts to manage. We handle all agreements, billing, and legal. You're never in the middle.

No support responsibilities. Onboarding, training, and ongoing support are entirely on us.

No exclusivity. Recommend whatever tools you believe in. We'd rather earn your endorsement than lock it in.

Why partners love it

This is about your reputation

Great coaches are known by the quality of their recommendations. Here's what introducing Performalise does for your practice.

Extend your coaching legacy

Performalise reinforces the practices you built, sprint after sprint, team after team. Your clients see sustained results and associate that with you.

Make your impact measurable

Performalise tracks the metrics that prove coaching works: +33% more successful sprints, +4.2% improvement rate. Your clients get numbers, not just narratives.

Elevate your network value

When you recommend something that genuinely transforms how teams work, your network notices. You become the person who knows what's next, not just what's now.

See what others can't

Performalise surfaces team signals most coaches only catch in person: engagement patterns, collaboration quality, improvement momentum. You bring a deeper lens to every client.

Experience it yourself

Alliance partners get complimentary access to Performalise. Use it with your own teams, so you recommend from experience, not from a brochure.

Earn a commission

When someone you introduce becomes a client, you receive a recurring share of the first-year revenue. Agreed before you introduce anyone, in writing, no caps.

Imagine this

Six months after the engagement

You wrapped up a transformation six months ago. Today, your client calls. Not to say things have slipped, but to say their sprint predictability has tightened from months to weeks. Team Voice has generated hundreds of improvement ideas. The retros you redesigned are still running, now guided by Lotte, the AI coach you introduced them to. They want to expand to three more teams. And they want you to lead the rollout.

That's what the Alliance does. It doesn't replace your coaching. It compounds it. And when the client asks you to lead the rollout, that's the consulting track, already waiting for you.

The commercial side

A partnership, not a transaction

We're not asking you to become a reseller. The arrangement is simple: introduce a client, and when they come on board you earn a recurring share of the first-year revenue. Deliver alongside us, and the services revenue is yours, on top of everything a referral earns.

We agree your exact terms on the first call, in writing, before you introduce anyone. Payouts are made on collected revenue. And the terms are yours to share: we'd rather your client knows about the arrangement than wonders about it. Your reputation is the asset here. We treat it that way.

The commission is a thank-you, not the reason. We'd rather you introduce Performalise because you believe it makes your clients' teams genuinely better, and be pleasantly rewarded for it.

Straight answers

Common questions

When do I learn the exact commission?

On the first call, before you introduce anyone. You'll have the numbers in writing before a single client hears the word Performalise.

Who owns the client relationship?

You do. We never go around you, and your client never stops being your client. If they want to expand, you hear it from us first.

Should I tell my client about the commission?

We encourage it. The terms are written so you can share them openly. A recommendation that survives full disclosure is the only kind worth making.

Do I need to be a Performalise customer first?

No. Alliance partners get complimentary access, so you recommend from experience rather than from a brochure.

What does becoming a consulting partner involve?

It starts with one real project. Deliver a rollout with us and you're listed in the partner directory, with co-marketing where it makes sense. No certification fees, no course to buy.

Is there any exclusivity?

None. Recommend whatever tools you believe in. We'd rather earn your endorsement every time than lock it in once.

Apply

Tell us about your practice

A short application, not a commitment. We reply within two business days, and if it's a fit, the next step is a call with Josef, our founder. Exact terms are on the table before you introduce anyone.

or
Book a call directly

No obligations. No sales pitches. Just a genuine conversation between people who care about making teams better.

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